“The soundtrack sales are dependent upon how the music industry solves their problems,” says Randy Spendlove, Paramount’s president of music. Movie soundtracks remain caught in the crosshairs of a precipitously declining record business. Good music in films is more important than ever, and labels are more excited than ever about getting their music used in films as a way for exposure.” “I’m not pessimistic about putting out records. “The soundtrack business is such a weird story because you can’t put it in the same box that it used to be in, and people are trying to do that,” adds Lia Vollack, president of worldwide music for Sony and Columbia. “Everyone is experimenting with every possible option,” says Kraft. It’s easy to see why Fox Music president Robert Kraft declares “soundtracks are now simply about tie-ins to primarily tween and kids’ movies.”ĭespite the slide in sales (and continuing drop in overall CD sales), studio executives remain committed to releasing most scores and soundtracks and are encouraged by new ways to reach fans through creative packaging, digital-only releases and smart dealmaking. However, it’s worth noting that that figure is a million less than the first “High School Musical” sold in its debut year. , with sales surpassing 2 million copies. Just as “High School Musical” topped sales of all soundtrack albums released in 2006, “High School Musical 2” landed at No. The exception, of course, remains releases from Disney’s wildly successful “High School Musical” and “Hannah Montana” television franchises.
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